We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCommunal and Associational Social Structures: Their Underlying Behavioral Components and Implications for Marketing.AuthorsHirschman, Elizabeth C.PublicationJournal of the Academy of Marketing Science, 1979, Vol 7, Issue 3, p192ISSN0092-0703Publication typearticleDOI10.1007/BF02721875